DooH Campaigns: Clear Channel Outdoor And Outfront Join Breast Cancer Awareness Campaign

Clear Channel Outdoor and Outfront Media have joined forces to back the Million Mammograms Challenge, a nationwide effort urging women to schedule breast cancer screenings, invidis.com reported. The initiative, now in its second year, runs throughout October on digital billboards across the United States.

Created by advertising technology executive Mindie Kaplan, the challenge aims to encourage one million mammograms while addressing stigma around breast cancer and screening. It carries the message "Cancer Isn't the Star of My Story," alongside a photograph of Kaplan taken six months after a double mastectomy, which she first posted on Instagram; the response led her to encourage followers to share their mammogram dates. Campaign organizers say the effort motivated women to book screenings they had delayed.

"Since the launch of the Million Mammograms Challenge, we have worked to reach millions of young women and advocate for them to take the next step in their health journeys by scheduling their mammogram dates," Kaplan said.

Dan Levi, executive vice president and chief marketing officer at Clear Channel Outdoor, said the partnership shows how out-of-home networks can support public health initiatives and encourage measurable action. Stacy Minero, chief marketing officer at Outfront Media, said the collaboration brings the campaign's message to communities across the country through the companies' combined advertising networks.

The campaign also benefits the Cancer Research & Treatment Fund. It continues through October as part of Breast Cancer Awareness Month.