Starlite Promote Oscar Martinez To Co-CEO

Starlite has promoted Oscar Martinez, its President, to the role of Co-Chief Executive Officer, the company announced. Martinez will serve alongside Chief Executive Officer Harold Lueken as the digital-out-of-home operator continues to expand its network and programmatic capabilities.

Since becoming President, Martinez has played a key role in what Starlite describes as its transformation into a growing premium DOOH network. The company stated that under his leadership it has continued converting its static inventory to high-definition, full-motion digital displays positioned at key points along the shopper journey. These locations include grocery stores, big-box retailers, pharmacies, point of care, and services, situated in densely populated communities and outdoor residential lifestyle centers.

Ron Onorato, Chairman of Starlite, said: "Oscar's strategic foresight and execution have been vital in modernizing our media network. His vision will help ensure Starlite remains at the forefront of DOOH technology while continuing to deliver value to our retail partners and advertisers."

Martinez will help lead Starlite's next phase of growth, with a focus on expanding the company's digital footprint across the U.S. and strengthening its technology, data, and programmatic capabilities, according to the company.