Encompass Media Group Reps w/ FRAMEN @WeWork Network

Encompass Media Group has entered into a partnership with FRAMEN to represent digital out-of-home inventory managed by FRAMEN within WeWork locations to U.S. advertisers, adding a premium workplace environment to Encompass Media Group's portfolio of place-based out-of-home media. Through the arrangement, Encompass Media Group makes the WeWork DOOH Network available as part of its broader workplace media offering. The collaboration gives advertisers access to a professional audience that includes executives, entrepreneurs, freelancers, consultants, remote workers and startup teams within environments where people spend meaningful time throughout the workday.

What is the Encompass Media Group and FRAMEN partnership?

Encompass Media Group, a media representation firm specializing in place-based out-of-home advertising, has announced a partnership with FRAMEN to bring FRAMEN-managed digital screen inventory in WeWork locations to the U.S. advertising market. According to the announcement on DailyDOOH, the partnership positions Encompass Media Group as the representative for this workplace-focused network, integrating it into the company's growing portfolio of contextual, place-based media opportunities. FRAMEN, which manages digital screen networks in workplace and residential environments, announced its expansion into the U.S. market through a strategic partnership with WeWork in July 2025, according to the source material. The current agreement extends that relationship by making the inventory accessible to advertisers through Encompass Media Group's sales and representation channels.

How large is the WeWork DOOH network?

According to Encompass Media Group and FRAMEN, the WeWork DOOH Network comprises 639 digital screens distributed across 139 WeWork locations in the United States. The companies state that the network reaches approximately two million visitors annually. Screens are positioned throughout the workplace environment, including entrance areas, elevators, community spaces, kitchens and hallways, according to the partnership announcement. These placement details and quantitative figures come directly from the companies involved and have not been independently verified by third-party measurement organizations. Advertisers evaluating the network should consider these as self-reported metrics from the media owners and their representation partner.

Who is the WeWork audience?

The network's audience profile, as described by the companies, has an average household income of $121,000 and an average age of 39. The professional audience includes executives, entrepreneurs, freelancers, consultants, remote workers and startup teams who use WeWork locations as their primary or secondary workplace. According to the source material, typical dwell time within WeWork locations ranges from three to nine hours, which the companies suggest gives campaigns the opportunity to reach audiences multiple times as people move throughout the space. These demographic and behavioral claims are attributed to Encompass Media Group and FRAMEN; no independent methodology or third-party source was cited in the announcement to substantiate the specific income, age, or dwell-time figures.

What advertising capabilities does the network offer?

Encompass Media Group and FRAMEN state that advertisers can run both static and video creative on the network, apply data-driven targeting and campaign controls, and measure outcomes including attention, recall, sales and footfall impact. The companies describe these capabilities as part of the platform's offering to advertisers seeking to reach workplace audiences. The announcement frames these features as enabling advertisers to build frequency and visibility within the workday itself. As with other quantitative and capability claims in the announcement, these platform features are presented as company statements and have not been independently verified or audited by third parties. Advertisers should request detailed specifications and measurement methodologies directly from the representation team.

What did Encompass Media Group leadership say?

"WeWork brings together a highly valuable professional audience in an environment where people are spending meaningful time throughout the day," said Don Winter, Co-CEO of Encompass Media Group, in a statement accompanying the announcement. "For advertisers, that creates an opportunity to build frequency and visibility within the workday itself." Winter's comments emphasize the strategic rationale for adding workplace inventory to Encompass Media Group's portfolio: accessing professionals during extended dwell periods in a contextually relevant environment. The quote appears in the original DailyDOOH coverage of the partnership announcement and represents the company's on-the-record positioning for the deal.

How does this fit into Encompass Media Group's broader strategy?

The addition of FRAMEN-managed workplace inventory further expands Encompass Media Group's ability to connect advertisers with consumers in environments beyond traditional out-of-home placements, according to the company's announcement. By working with FRAMEN, Encompass Media Group can offer advertisers access to workplace audiences during a significant portion of their daily routine while continuing to expand its portfolio of contextual, place-based media opportunities. This positioning language reflects the company's stated strategy of diversifying beyond conventional outdoor advertising formats into location-specific environments where audience attention and dwell time align with advertiser objectives. The partnership represents a continuation of that approach rather than a departure from it.

What is FRAMEN's role and background?

FRAMEN manages digital out-of-home screen networks in workplace and residential environments. The company announced its expansion into the U.S. market through a strategic partnership with WeWork in July 2025, according to the source material. Under the current arrangement with Encompass Media Group, FRAMEN continues to manage the WeWork screen inventory while Encompass Media Group handles advertising sales and representation to the U.S. market. This division of responsibilities — operations and inventory management by FRAMEN, sales representation by Encompass Media Group — mirrors common structures in the place-based DOOH sector where venue partnerships, network operations, and advertising sales are often handled by separate entities.

What does this mean for workplace DOOH advertising?

The partnership adds a sizable workplace-focused network to the inventory available through established DOOH representation channels in the United States. For media buyers, it consolidates access to WeWork's screen network under a single representation agreement with Encompass Media Group, rather than requiring direct negotiation with the venue operator or network manager. The deal also signals continued investment in workplace environments as a distinct DOOH category, separate from transit, retail, or roadside inventory. As hybrid work patterns stabilize post-pandemic, workplace screens have drawn renewed interest from advertisers seeking to reach professional audiences during extended daytime dwell periods. The Encompass-FRAMEN-WeWork arrangement represents one of the larger single-venue workplace networks to enter the represented marketplace.

Why it matters

For small businesses and microbusinesses exploring digital out-of-home advertising, this partnership illustrates how workplace venues are becoming more accessible through established representation firms rather than requiring direct venue relationships. The WeWork network's reported scale — 639 screens across 139 locations — suggests workplace DOOH can now be bought at a meaningful national footprint through a single point of contact. However, the self-reported nature of audience metrics (income, age, dwell time) means smaller advertisers should request independent verification or case studies before committing significant budget. The ability to run both static and video creative with targeting controls lowers the creative barrier for businesses without dedicated video production resources.

Workplace environments offer a distinct advantage for B2B-focused small businesses: the audience self-selects as professional, decision-making, and often in a purchasing mindset. Unlike roadside billboards or transit ads that reach broad consumer audiences, workplace screens concentrate on professionals who may be evaluating vendors, software, or services during their workday. For a microbusiness selling B2B solutions, this contextual alignment can improve relevance and reduce wasted impressions. The reported three-to-nine-hour dwell time, if accurate, also creates frequency opportunities that single-pass venues cannot match — a single professional may see the same ad multiple times across entrance, elevator, kitchen, and hallway screens during one visit.

Small businesses should approach the measurement claims (attention, recall, sales lift, footfall impact) with appropriate scrutiny. These are platform-stated capabilities, not independently audited outcomes. Requesting a test campaign with clear KPIs — such as website traffic from a unique URL or QR code, or lead form submissions — provides a more reliable basis for evaluating ROI than platform-reported metrics alone. The partnership's structure also means Encompass Media Group serves as the accountable party for delivery and reporting, which simplifies dispute resolution compared to fragmented multi-vendor buys. For microbusinesses with limited media buying experience, a single representative managing a multi-location workplace network reduces operational complexity while providing access to a premium professional audience.