DoohClick CRM Built Specifically For #OOH

DoohClick has launched a CRM platform designed specifically for Out-of-Home media owners, according to DoohClick. Jonas Glad, CEO and co-founder of DoohClick, said the system was built to connect customer relationships with the operational workflow that follows a won deal — inventory, scheduling, delivery, reporting and invoicing. The product is available as part of the wider DoohClick platform, with selected customers invited to trial it free for three months.

Built Around OOH Workflows

Most CRM systems are built around a generic sales funnel, whereas DoohClick started with the reality of running an OOH business. Glad told DailyDOOH: "Most CRM systems are built around a generic sales funnel. We started with the reality of running an OOH business. In our industry, the work doesn't stop when an opportunity is marked as won. The booking still has to move through inventory, scheduling, delivery, reporting and invoicing. By building the CRM from inside OOH, we've been able to connect the customer relationship with everything that happens next."

The CRM was developed by a team with more than 20 years' experience in OOH and shaped around how media owners actually sell and manage their inventory.

Unified Sales and Operations

The CRM brings customer relationships, pipeline management and sales performance into the same platform used to manage inventory and campaigns. Most CRM systems can track contacts and opportunities but sit separately from the operational tools used to check availability, confirm bookings and deliver campaigns — which can lead to duplicate data entry, manual handovers and different teams working from different information.

With DoohClick CRM, sales teams can manage accounts, contacts, meetings and follow-ups while seeing active proposals, confirmed bookings, live inventory and revenue performance. The CRM also maps the relationships involved in OOH buying: brand clients can be connected with media agencies and independent buying desks, allowing media owners to maintain a consistent customer and spend history when buying relationships change.

Targets, Reporting and Data Tools

Teams can set revenue targets for clients, individual sales representatives or the wider sales team. Live pacing reports show actual order value against those targets, helping salespeople identify accounts that are falling behind or presenting an opportunity for growth.

Additional capabilities include company lookup using verified Dun & Bradstreet information, configurable inactivity alerts and historical reporting that compares client spend over time. Sales managers can also reassign client portfolios in bulk when team responsibilities change.