With Brooke Burke: DNA Vibe Takes Wellness Campaign To Times Square
DNA Vibe has taken its latest advertising campaign to Times Square, featuring television personality and wellness advocate Brooke Burke on a large digital billboard.
DNA Vibe has moved its wellness advertising onto one of New York's most visible stages, putting television personality Brooke Burke on a large digital billboard in Times Square. The wearable-technology company's campaign was reported by invidis.
The display, positioned above the I Love NY Gifts storefront near an Old Navy location, pairs Burke with one of the company's wearable devices and directs viewers to DNA Vibe's website. Its message reads, "Work with your body, not against it."
DNA Vibe develops wearable technology designed to support recovery, pain management and general wellness. Its products use red and near-infrared light therapy, which the company markets as a non-invasive approach to supporting the body's recovery processes. Those benefit claims are the company's own.
Burke, a television host, fitness entrepreneur and longtime wellness advocate, serves as a brand ambassador for the company, according to the report. Her involvement gives DNA Vibe a recognizable face as it reaches consumers interested in fitness, recovery and everyday wellness.
The placement takes the message beyond online advertising and traditional wellness marketing channels, into one of the world's most heavily visited commercial districts. For DNA Vibe, it is a chance to introduce its wearables to a broad audience, including people unfamiliar with red light therapy.
invidis frames the campaign as an example of wellness technology brands using large-format digital out-of-home advertising to build awareness beyond their established customer base.