Uniguest retires Tripleplay, eStream and pCare in Hub rebrand
Uniguest folds three flagship platforms into the Hub brand, simplifying its digital engagement portfolio.
What is the Uniguest Hub rebrand?
Uniguest, the Nashville-headquartered digital engagement specialist, has unveiled a sweeping brand consolidation that folds three of its best-known technology products into a single Hub family. Reported on August 19, 2026 by DailyDOOH editor-in-chief Adrian J Cotterill, the move renames Tripleplay, eStream and pCare while preserving the underlying software and customer support. The company, led by CEO Matt Goche, first introduced the umbrella Hub platform in November 2024 as a cloud-based SaaS suite spanning digital signage, interactive TV, casting, room signage and wayfinding. By retiring standalone brand identities in favour of a unified label, Uniguest aims to present a clearer, more cohesive story to buyers navigating an increasingly crowded digital-out-of-home and guest-experience market. The rebrand signals a strategic shift from product silos toward an integrated engagement ecosystem, simplifying how organizations discover, evaluate and adopt the tools they use to communicate with visitors across hospitality, corporate, retail, education and healthcare settings.
Which platforms are being renamed?
Under the new structure, the former Tripleplay solution becomes Hub AV, the eStream product is rebadged as Hub Media, and pCare transitions to Hub IPS. The legacy names will be phased out, but Uniguest has been explicit that the platforms themselves, along with existing service agreements and technical support, remain fully intact, so customers should expect no disruption to functionality or roadmaps. Tripleplay had long been associated with video and AV distribution, eStream with media and content streaming, and pCare with interactive patient engagement systems in healthcare environments. Collapsing them into the Hub nomenclature creates logical groupings: AV for audio-visual delivery, Media for content streaming, and IPS for clinical engagement. The change took effect immediately, giving Uniguest channel partners a consistent vocabulary to position the portfolio and helping procurement teams compare modules when planning multi-site deployments.
Why is Uniguest consolidating its portfolio?
Uniguest rationale is rooted in buyer fatigue and the complexity of pitching overlapping products in a fragmented market. By aligning every flagship offering beneath the Hub banner, the firm can articulate one modular value proposition rather than forcing customers to assemble separate brands with distinct histories and price lists. Goche has framed the strategy around flexibility: organizations invest first in the modules they need and expand later, retaining an annual recurring revenue path that also rewards resellers. The consolidation mirrors a wider industry trend toward platformification, where vendors bundle signage, IPTV, casting and wayfinding into one cloud CMS to slash deployment overhead. For Uniguest, whose experience spans hospitality, corporate, retail, education and healthcare, a unified identity strengthens cross-selling and reinforces brand presence. The rebrand is less about new technology and more about storytelling, making an acquisition-built portfolio feel like one coherent, easy-to-adopt engagement platform.
How does the Hub platform work across industries?
At its core, Uniguest Hub is a centralized SaaS platform managed through a cloud content management system that lets teams design, schedule and broadcast content from anywhere, supporting a single display or ten thousand endpoints. Drag-and-drop signage, interactive IPTV, one-click casting, wayfinding maps and meeting-room signage sync to central calendars, while system-on-chip support removes external media players and trims failure points. Hospitality uses TV and casting for guest revenue, corporate deploys room signage, retail runs dynamic campaigns, education aids navigation, and healthcare, served by the new Hub IPS, leverages patient systems and wayfinding to lift satisfaction. Senior living adds community apps and shuttle trackers on the same philosophy. One platform across verticals spreads development cost and accelerates feature rollout.