Child Car Safety @YourOAAA PSA Campaign
DailyDOOH reports on the Child Car Safety @YourOAAA PSA campaign, citing child passenger-safety statistics and inviting media owners to download and share creative assets.
A public service campaign aimed at America's out-of-home media owners is asking them to help spread a child car safety message by downloading and sharing creative assets, DailyDOOH reports. The Child Car Safety @YourOAAA initiative pairs hard passenger-vehicle numbers with ready-made creative that media companies can download and put in front of their audiences.
The figures it cites are stark. Motor vehicle crashes are described as a leading cause of death for children aged 14 and under. In 2023, 556 children aged 12 and younger died in traffic crashes while riding in passenger vehicles, and 43% of those killed were not using a car seat, seat belt or booster seat.
Correctly used restraints change the picture: car seat restraints can cut the risk of fatal injury by 71% for infants and by 54% for toddlers when used as intended.
The campaign's ask is straightforward. Media owners who want to help spread the message can download and share the creative assets, using the reach of out-of-home advertising to grab attention and point viewers toward resources where they can learn more. Access to the creative requires completing a short form set up for the initiative.