Mood Media Names Roy Kosuge CEO

Mood Media, whose heritage in content, music and creative services sets it apart from other global digital signage managed service providers, has appointed Roy Kosuge as Chief Executive Officer, effective 5 October 2026, according to an announcement reported by invidis.com. He succeeds Malcolm McRoberts, who has led the company since 2021 and will remain as Senior Advisor and Board member. Kosuge joins from Sonifi Solutions, where he has served as Chief Operating Officer since 2023 with full P&L responsibility across sales, marketing, customer success, service delivery, technical support and field operations. Sonifi serves more than one million rooms across hospitality, healthcare and senior living.

The appointment, as detailed in the announcement, reflects Mood Media's stated focus on scaling its managed services model and expanding its technology-driven customer experience offering. Kosuge brings experience in recurring-revenue businesses, operational excellence and large-scale technology deployments. He began his career at Universal Music Group, working on early digital business models, and holds an A.B. degree from Harvard University.

Sandy Gill, Managing Director at Vector Capital and member of Mood Media's Board of Directors, said: "Roy has spent his career scaling businesses that look remarkably similar to ours: recurring revenue, strong technology foundations and thousands of customer locations that rely on mission-critical services every day. He understands content economics, enterprise deployment and high-touch service delivery, a rare combination and exactly what Mood Media needs for its next chapter of growth."

Mood Media serves more than 500,000 customer locations across over 140 countries, reaching an estimated 165 million consumers daily. The vast majority of those are in-store music customers.

Under McRoberts, the company underwent a major financial restructuring and was acquired by Vector Capital in 2021. It subsequently rebuilt its technology platform around a unified cloud-based architecture and acquired Play Network (in-store music) and Vibenomics (retail media). Over the past five years, Mood Media has positioned itself beyond traditional in-store music and digital signage as a customer experience platform for brands and retailers globally.