Mediakeys Appoints Jamie Lowe as Chief Growth Officer
Mediakeys has appointed Jamie Lowe as its new Chief Growth Officer. Based in New York, Lowe will lead business development and growth initiatives across the Americas, working alongside Andrea MacDonald, who was appointed Chief Executive Officer, Americas in March. Before joining Mediakeys, Lowe served as Chief Revenue Officer of SOMO and spent 18 years at Titan and Intersection.
Who is Jamie Lowe and what does his appointment mean for Mediakeys? Mediakeys, the independent international media agency, has announced Jamie Lowe as its new Chief Growth Officer. According to the company, Lowe will be based in New York and will lead business development and growth initiatives across the region. He joins Andrea MacDonald, who was appointed Chief Executive Officer, Americas in March. In a statement, MacDonald said Lowe is "one of the most accomplished and respected growth leaders in our industry," adding that he "has built businesses, led high-performing teams, developed extraordinary client relationships and created new revenue opportunities throughout his career."
What is Lowe's background in out-of-home advertising? Before joining Mediakeys, Lowe served as Chief Revenue Officer of SOMO, the U.S. division of GPO Vallas, where according to the company he launched the business in 2024 and helped build a digital mobility media network across major U.S. markets. Earlier in his career, Lowe spent 18 years at Titan and Intersection, where according to Mediakeys he helped build one of the largest OOH companies in the United States. During that tenure, he led a 100-person sales organization responsible for $300 million in annual revenue. He was also instrumental in conceiving and executing LinkNYC, the landmark 4,000-screen digital deployment and public Wi-Fi network, and helped secure more than 30 new business development contracts with airports, transit authorities, municipalities and retail developments.
What recognition has Mediakeys received? Founded in 1993, Mediakeys was named International Media Agency of the Year 2025 by Les Agences de l'Année, according to the company. The agency combines local market expertise with proprietary technology across planning, execution, programmatic and measurement to deliver integrated campaigns for regional and multinational brands.
How does this fit into the broader digital signage landscape? The appointment comes as digital signage and retail media networks continue to expand across global markets. In the Benelux region, invidis International Yearbook 2026 documents a dynamic digital signage market combining internationally active systems integrators with innovative technology and software providers. Wisar Digital, for instance, recently added native Share of Voice advertising management to its 42 Digital Signage CMS with a new module called Campaigns, designed for digital signage and retail media networks.