Blowup Media Plans LED Tunnel 'The Portal' for Düsseldorf Winter Village
Blowup Media, a Ströer company, plans a six-metre walk-through LED tunnel called 'The Portal' at a main entrance to Düsseldorf's Königsallee Winter Village Christmas market opening November 19, featuring a roughly 36 sq m LED surface and interactive content, per invidis.
Blowup Media, identified as a Ströer company in the report, plans to install a six-metre walk-through LED tunnel branded "The Portal" at one of the main entrances to "The Winter Village" Christmas market on Düsseldorf's Königsallee, according to invidis. The market is due to open its doors on November 19.
The installation is described as carrying an LED surface of just under 36 square metres at a resolution of 2,816 by 3,328 pixels. Full-motion content can be displayed, and motion sensors are said to let the content react to the behaviour of passers-by; audio and scent effects can also be added. Blowup Media says the location drew more than 1.7 million visitors during the 2025 Winter Village season, with daily footfall of around 112,000 people.
Katrin Robertson, chief executive of Blowup Media, is quoted in the report in connection with the project. The piece also notes, without settling, that the installation shares its name with an Ocean Outdoor product; further, it observes that DooH providers are increasingly pushing experience-driven, event-activated installations, and that Germany's large LED screens — including the display at the Center on Potsdamer Platz in Berlin — are often marketed under the term "Iconic DooH."
Whether the visitor and technical figures hold up independently is not established in the available material; they are reported as the company's own statements.