DPAA Summit To Explore Sports Marketing And Fan Engagement
The DPAA Global Video Everywhere Summit will include a conversation about sports marketing and fan engagement, featuring executives from Major League Soccer and Mediahub who will examine how brands can leverage the momentum from the 2026 FIFA World Cup, according to invidis.com. Radhika Duggal, MLS's chief marketing officer, and Nicole Estebanell, CEO of Omnicom Group's Mediahub, will take part in a fireside chat called "Turning FIFA World Cup Momentum Into Local Fandom." The session happens during the 14th annual summit on Oct. 13 at Pier Sixty in New York City, as part of Out of Home Week New York. The conversation will look at MLS's "Thanks World, We'll Take It From Here" campaign, which the league calls the largest coordinated marketing initiative in its history. Duggal and Estebanell will talk about how MLS uses media, technology, high-profile players and local activations to turn World Cup interest into lasting engagement with clubs and communities. The session will also look at opportunities for brands and agencies to reach sports audiences through digital out-of-home advertising, including placements near stadiums, transportation routes and other fan-frequented locations. Research cited by DPAA from Elevent found that 66% of consumers are more likely to buy from companies that sponsor sports they follow. The summit is expected to draw approximately 1,000 executives from brands, agencies, media companies and technology providers. Other speakers include Byron Allen, chairman and CEO of Allen Media Group, Anthony Scaramucci of SkyBridge Capital, and marketing executives from American Eagle Outfitters and Expedia. The program covers developments in DooH, retail media networks, experiential advertising and omnichannel marketing.
The DPAA Global Video Everywhere Summit will include a conversation about sports marketing and fan engagement, featuring executives from Major League Soccer and Mediahub who will examine how brands can leverage the momentum from the 2026 FIFA World Cup, according to invidis.com.
Radhika Duggal, MLS's chief marketing officer, and Nicole Estebanell, CEO of Omnicom Group's Mediahub, will take part in a fireside chat called "Turning FIFA World Cup Momentum Into Local Fandom." The session happens during the 14th annual summit on Oct. 13 at Pier Sixty in New York City, as part of Out of Home Week New York.
The conversation will look at MLS's "Thanks World, We'll Take It From Here" campaign, which the league calls the largest coordinated marketing initiative in its history. Duggal and Estebanell will talk about how MLS uses media, technology, high-profile players and local activations to turn World Cup interest into lasting engagement with clubs and communities.
The session will also look at opportunities for brands and agencies to reach sports audiences through digital out-of-home advertising, including placements near stadiums, transportation routes and other fan-frequented locations. Research cited by DPAA from Elevent found that 66% of consumers are more likely to buy from companies that sponsor sports they follow.
The summit is expected to draw approximately 1,000 executives from brands, agencies, media companies and technology providers. Other speakers include Byron Allen, chairman and CEO of Allen Media Group, Anthony Scaramucci of SkyBridge Capital, and marketing executives from American Eagle Outfitters and Expedia. The program covers developments in DooH, retail media networks, experiential advertising and omnichannel marketing.