OMA Australia Creative Awards Entries Now Open

Australia's Outdoor Media Association has opened entries to the 2026 OMA Creative Awards, inviting agencies and creatives to put their best Out of Home campaigns forward for judging.

OMA chief executive Elizabeth McIntyre framed the programme as a celebration of the medium's most striking work. "The OMA Creative Awards celebrate the bold ideas that stop people in their tracks and remind us why Out of Home remains one of the world's most creative advertising channels," she said, adding that the awards recognise the agencies, brands and marketers "who continue to raise the bar" and demonstrate creativity's power "to connect with audiences at scale."

The concept artwork for the 2026 programme, according to the OMA, takes the outdoors as its theme, reshaping natural landscapes into immersive, dreamlike settings as the basis for the awards' visual identity.

Creators and agencies can submit campaigns across categories listed on the association's website, alongside nomination criteria and terms and conditions.

Among those categories, the OMA says, one campaign will be crowned the 2026 Grand Prix winner — the association's highest creative honour — and its makers will receive a trip to the World Out of Home Organisation's 2027 Annual Congress in Singapore, which the OMA describes as a chance to connect Australia's leading creative talent with the global Out of Home industry.

The timeline given by the OMA runs as follows: nominations close on Wednesday 10 February, finalists will be revealed on Wednesday 4 March, and winners will be announced at the awards ceremony on Wednesday 31 March. The programme is billed as 2026, though the stated dates sit in the early months of the following year, and readers planning around them can confirm details directly on the OMA's site.

Full entry details, criteria and conditions are available via the association's website.