Helen Miall joins LiveRamp to accelerate the growth of data-based DOOH
The seasoned DOOH executive Helen Miall has been hired by LiveRamp, strengthening the company's data integration capabilities for programmatic out-of-home advertising.
Who is Helen Miall and what role will she assume at LiveRamp ?
Helen Miall is a veteran of the out-of-home digital ecosystem (DOOH), bringing more than two decades of experience in programmatic media, data partnerships and market expansion. Before her new appointment, she held executive positions within several leading advertising technology companies, where she oversaw client strategy, product development and regional growth initiatives. At LiveRamp, Miall will assume the role of Vice-President of global business development, responsible for the creation of new data-focused partnerships and the expansion of the company's footprint in the DOOH space. Her LinkedIn profile (www.linkedin.com/in/helen-miall) highlights a history of expanding revenue pipelines and navigating complex ecosystem relationships, which makes her a strategic asset for LiveRamp's ambition to become the backbone of identity resolution for out-of-home campaigns.