GSTV Strengthens Its Leadership Team

GSTV, a national media network operating across fuel retailers, has announced three new executive appointments to its leadership team, according to a company announcement republished by DailyDOOH.

Tiffany Southwell joins as Senior Vice President, Measurement, Customer Experience (CX) and Product. In this role, she will lead measurement, product, go-to-market strategy, and design functions, shaping a roadmap intended to create more value for advertisers, retailers, and consumers. GSTV said Southwell brings more than two decades of experience across product, measurement, and retail media. Most recently, she led supply strategy as Principal Product Manager at Viant Technology. Before that, she spent nearly two decades at Catalina USA, rising to Vice President, Out of Home Media, where she expanded a national media network that included GSTV.

Jeremy Tauber joins as Senior Vice President, Client Partnerships, East. GSTV said Tauber brings extensive experience in sales leadership, client partnerships, media, advertising, and digital technology. He previously served as Vice President of Agency Sales at Zeta Global and held senior leadership roles at Integral Ad Science, Brainly, Samsung Ads, and Yahoo. At GSTV, he will lead client partnership efforts across the East region, strengthening relationships with brands and agencies while driving new business.

Alyssa Chen joins as Vice President of Human Resources. GSTV said Chen brings 16 years of HR experience at technology, financial technology, marketing, and information services companies, including Omnicom, Visible Alpha, S&P Global, and Zeta Global. Her expertise spans organization design, HR strategy, and change management, including mergers and acquisitions, where she has helped organizations navigate growth, integration, and transformation. In her role at GSTV, she will partner with leadership to shape the company's people priorities, employee experience, and organizational growth.