Jolt AI Advertising Campaign Results and Industry Summit Herald New Era of Digital Out-of-Home Advertising

Data released by Jolt, the Australian digital out-of-home advertising and electric vehicle charging network, shows that its Spark Intelligence AI-driven advertising campaign platform is delivering significant quantifiable results for major advertisers. Campaigns running on Jolt's street-side network in partnership with brands including Polestar, Target, NAB, UniSuper, Origin Energy, ANZ, Schweppes, Open Universities, Audible, American Express, Asahi and an unnamed automotive company achieved double-digit and triple-digit growth across multiple performance metrics. Most attributed consumer actions came from entirely new audiences, highlighting the platform's ability to reach new customer groups rather than simply retargeting existing customers.

Data shows that brands' overall store traffic increased by up to 89%, with one market recording a surge of 143%. Notably, most attributed visits occurred within ten days of first ad exposure on the Jolt network, indicating a relatively short conversion window. Audiences exposed to the ads also showed an increase of up to 43% in product preference and up to 26% in brand consideration. One advertiser achieved the top recall rate in its category among Jolt-exposed audiences, while other clients recorded significant increases in both ad recall and channel recall. Across the full campaign set, one in three audience members exposed to an ad expressed direct action intent after a single viewing — whether through online search, visiting a physical location, or downloading an app.

Jolt CEO Doug McNamee attributed these results to the platform's AI optimization capabilities, which use real-time data to serve ads when audiences are most receptive. McNamee said: "Spark Intelligence AI optimization enables us to leverage real data, ensuring that clients' ads are served at the moment audiences are watching — directly improving audience relevance and campaign efficiency." These findings reinforce the industry's broader shift toward data-driven, outcome-based digital out-of-home advertising buying, where programmatic and AI tools are increasingly replacing traditional fixed-location placements.

These results come as the digital out-of-home advertising industry gathers to share strategies and forecasts. Nearly 400 industry professionals attended the annual Digital Out-of-Home Summit, where creativity, sports partnerships and campaign measurement emerged as the dominant themes shaping the medium's development trajectory. Representatives from advertising agencies, brands, media owners, ad tech vendors and sales houses gathered to network, develop business and explore emerging trends.

The convergence of these two data points — strong campaign performance metrics and industry-wide emphasis on measurement and innovation — suggests that digital out-of-home advertising is entering a more mature phase. As AI-driven platforms like Spark Intelligence demonstrate substantial growth in awareness, consideration and conversion, and the industry rallies around creativity and collaboration models at major events, advertisers increasingly view out-of-home advertising as a quantifiable, accountable channel rather than merely a broad-reach awareness tool.

For the EV charging network itself, these findings also highlight how Jolt's dual identity as a charging infrastructure provider and media owner creates a differentiated value proposition. As EV adoption continues to grow in Australia and beyond, Jolt's ability to combine utility with high-impact advertising may provide a template for how physical infrastructure and digital media can converge to deliver quantifiable brand outcomes.