Jolt AI Campaign Results and Industry Summit Signal New Era for Digital Out-of-Home Advertising

Data released by Jolt, the Australian digital out-of-home and electric vehicle charging network, demonstrates that its Spark Intelligence AI-powered campaign platform is delivering significant measurable results for major advertisers. Working with brands including Polestar, Target, NAB, UniSuper, Origin Energy, ANZ, Schweppes, Open Universities, Audible, American Express, Asahi, and an undisclosed automotive company, campaigns running across Jolt's streetside network achieved double- and triple-digit lifts across multiple performance indicators. The majority of attributed consumer actions came from net-new audiences, underscoring the platform's ability to reach fresh customer segments rather than simply retargeting existing ones.

The data revealed that brands saw increases of up to 89 percent in overall store traffic, with one market recording a 143 percent spike. Notably, most attributed visits occurred within ten days of initial ad exposure on the Jolt network, suggesting a relatively short conversion window. Exposed audiences also showed a lift of up to 43 percent in product preference and as much as 26 percent in brand consideration. One advertiser captured the top position for recall within its category among Jolt-exposed viewers, while others posted meaningful gains in both ad recall and channel recall. Across the campaign set, one in three exposed audience members expressed direct intent to act—whether through online search, visiting a physical location, or downloading an app—after a single campaign view.

Jolt CEO Doug McNamee attributed the results to the platform's AI optimization capabilities, which use real-time data to serve ads when audiences are most receptive. "Spark Intelligence AI optimization allows us to use real data to make sure our clients' ads are served during the moments their audience is there to see them — directly enhancing audience relevance and campaign efficiency," McNamee said. The findings reinforce a broader industry shift toward data-driven, outcome-based DOOH buying, where programmatic and AI tools are increasingly replacing traditional fixed placements.

The results come as the digital out-of-home sector convenes to share strategies and forecasts. Nearly 400 industry professionals attended the annual DOOH summit, where creativity, sports partnerships, and campaign measurement emerged as the dominant themes shaping the medium's trajectory. Representatives from agencies, brands, media owners, ad tech providers, and sales organizations gathered to network, pursue business development, and debate emerging trends.

The convergence of these two data points—strong campaign performance metrics and an industry-wide emphasis on measurement and innovation—suggests that DOOH is entering a more sophisticated phase. As AI-enabled platforms like Spark Intelligence demonstrate tangible lift across awareness, consideration, and conversion, and as the industry rallies around creativity and partnership models at major events, advertisers are increasingly treating out-of-home as a measurable, accountable channel rather than a broad-reach awareness play.

For the EV charging network itself, the findings also highlight how Jolt's dual identity as both a charging infrastructure provider and a media owner creates a differentiated value proposition. As EV adoption grows in Australia and beyond, Jolt's ability to combine utility with high-impact advertising may offer a template for how physical infrastructure and digital media can converge to deliver measurable brand outcomes.