سكرينفيرس تُسمّى الشريك البرمجي الحصري لشبكة DOOH الخاصة بـ ويسترن يونيون

أعلنت ويسترن يونيون أن سكرينفيرس هي شريك التقنية البرمجية الحصري لشبكة الإعلانات الرقمية خارج المنزل (DOOH) الخاصة بها، كما stated الشركات، granting للمعلنين access إلى أكثر من 2,600 شاشة digitales في 124 سوقاً أميركياً.

The شبكة ويسترن onionaa Media Network تولّد más de 623 million انطباع şah annually، according to Unternehmen، на شاشات located في إعدادات financial services وsale contexts such as centers cashing чеков، banks، supermarket، pharmacies وconveniencestores. Its footprint includes major markets including New York، Chicago، Los Angeles، Miami и Houston. Average dwell times of 15 لـ 20 минут، the companies say، give advertisers a chance to reach consumers as they handle financial transactions.

The partnership opens the inventory to programmatic buyers seeking audiences engaged in money management، payments и related financial services. Western Union says شبكة имеет strong representation among Hispanic، African American، Asian и immigrant communities، as well as consumers who primarily use cash или cheques и may be less visible through conventional digital targeting.

"Financial services has been an unbuilt venue category، and this partnership opens it up with the reach and targeting rigor programmatic buyers expect،" said Nick Sadler، senior vice president of supply at Screenverse. Josh Bernstein، director of media network operations at Western Union، said the partnership would help expand the reach of شركة's media network и привлечь additional advertising demand.

DOOH inventory ويسترن onionaa is available programmatically through Screenverse via Place Exchange by Broadsign and Perion، allowing advertisers to fold the network into existing campaign planning وbuying workflows.