VIOOH kɛ Arla Foods gblɛ Whitepaper hewɔ Programmatic DOOH Nitsumɔ he yɛ Norway

VIOOH kɛ Arla Foods, jeŋ fɛɛ dairy companies wujiatsɛmɛi ateŋ ekome, gblɛ whitepaper ko ni akɛwo he akɛ The Proof is Physical: How Arla Foods Delivered Performance with programmatic DOOH. Wolo lɛ kaa bɔ ni programmatic digital out-of-home (pDOOH) nyɛŋ atsɔ̃ afee digital campaigns he nɔ ni akɛ susumɔ. Mɔ eto lɛ kɛ campaign nii nɛɛ hu ni atsɔ Arla brand portfolio fɛɛ nɔ yɛ Norway yɛ 2025 mli. Campaign fɛɛ campaign ha store visitation ba shɔ yɛ pre-campaign baselines he, ni aaatsɔɔ akɛ gbii enyɔ shishi pɛ yɛ ad exposure kɛ store visit klɛŋklɛŋ teŋ.

Mɛni VIOOH kɛ Arla Foods whitepaper lɛ kɛba?

Project lɛ afee koni akadi kaa street-level digital screens, ni ajɛ programmatic nɔ ajara, nyɛŋ aha accountable performance nɔkwɛmɔi fe brand-he ni akɛjie hiɛ. Wolo lɛ kɛ campaign flights nɛɛ hu ni afee yɛ 2025 mli yɛ Arla brands pii anɔ yɛ Norway lɛ naa bɔ. Arla Foods kɛ nitsumɔ nɛɛ tsu nii koni akasusu format lɛ he yɛ tiramɔi, mɛi ni ayɔɔ, kɛ beiaŋ bei srɔtoi amli.

Wolo lɛ tsi pDOOH akɛ real-time, he ni ayɔɔ nɔ channel. Gavin Wilson, Global Chief Commercial Officer yɛ VIOOH, akɛɛ ewie akɛ: "Nɛkɛ nitsumɔi nɛɛ tsɔɔ akɛ pDOOH eshi brand-building he waa – amrɔ nɛɛ enyɛ enyɔ mli ekome ji accountable, performance channel ni amrɔ nɔ ni marketers nyɛŋ aná. Arla suɔmɔ ni ekɛ format lɛ ka yɛ campaign nii nɛɛ hu kɛ brand portfolio fɛɛ mli ha industry evidence base ni wa yɛ he ni real-time, he ni ayɔɔ nɔ media nyɛŋ aha." Annick Batamuliza Hillestad, Digital Media Specialist yɛ Arla Foods – The Barn, kɛɛ pDOOH tsɔ mli akɛ eŋmɛlɛ kɛtsu brand tiramɔi srɔtoi ni agbɛ consumer fee nii yɛ gbii enyɔ mli kɛjɛ exposure se ha team lɛ hewɔlɛ yɛ channel lɛ mli akɛ performance driver.

Whitepaper lɛ tsɔɔ hu wolo gbɛ ni channel lɛ yaa hiɛ: digital ads ni OOH exposure haa amɛ he fɛo ninaa attention babaoo 37% yɛ average, nɔ ni haa 89% Nordic marketers amɛ miishai budget kɛjɛ digital channels krokomɛi anɔ kɛya pDOOH nɔ.

Afee tɛŋŋ ni akasusumɔ footfall performance yɛ Norway?

Susumɔ lɛ afee kɛ specialist Spotzi kɛ out-of-home media owner JCDecaux, ni akɛ Foot Traffic Attribution (FTA) studies tsu nii. Virtual boundaries akɛwo digital screens ni ekɛ he ni akɛtsu nii lɛ kɛ target retail stores amli. Anonymous mobile signals ni ho screen geofences lɛ awo amɛ akɛ exposed, ni devices nɛɛ aahwɛ amɛhiɛ koni ayanuu store mli yɛ attribution window ni ji gbii enumɔ shishi.

Exposed-device visitation akɛto pre-campaign control group he koni abu incremental footfall kɛ percentage lift he kwale. Gbɛhe lɛ kɛ aggregated kɛ anonymised location data tsu nii shi third-party cookies. Wolo lɛ tsi gbɛhe nɛɛ akɛ ehaa akɛ screen exposure kɛ store visits akɛtsuŋ gbɛ kɛtsɔ decision window ni kpɛtɛ mli.

Mɛni Starbucks Tripleshot campaigns lɛ nine amɛshɛ?

Starbucks Tripleshot, ni ajara yɛ Arla portfolio mli yɛ Norway, ji pDOOH flights enyɔ ateŋ nitsumɔ he. Klɛŋklɛŋ lɛ, launch campaign ni etsu yɛ March kɛ April mli ni akɛwo mɛi ni ye gboii 18-44 kɛ stockists amasɛi lɛ, na incremental store visits 145,301 yɛ 5% lift yɛ pre-campaign baseline he. Campaign ni nyiɛ se yɛ June kɛ July mli na 41% lift. Whitepaper lɛ kɛ summer nɔ ni wa ji kɛ haa lɛ kɛ warmer weather ni haa on-the-go hiamɔ baa. Kɛ afata he lɛ, flights enyɔ lɛ tsɔɔ bɔ ni brand kome kɛ format kome nyɛŋ aha performance levels srɔtoi yɛ season kɛ context naa, ni proximity kɛ points of sale akɛwo akɛ targeting nɔ yɛ launch be klɛŋklɛŋ lɛ mli.

Tɛŋŋ Castello tsu nii yɛ gifting seasons amli?

Castello, Arla cheese brand ni hiɛ agbo lɛ, akɛtsu nii yɛ gifting bei amli. April campaign ni afee yɛ premium gifting he lɛ ha incremental store visits 438,999. Christmas activation kroko ni etsu yɛ November kɛ December teŋ lɛ shɛ 71% lift yɛ store visitation mli. Kɛjɛ 50% kɛya hiɛ yɛ mɛi ni bakɛ yɛ November kɛ December be lɛ mli lɛ jɛ high-income households. Whitepaper lɛ tsi audience composition nɔmba nɛɛ kɛ lift kɛ volume nɔmba lɛ.

Mɛni hewɔ akɛ Apetina kɛ social video platforms amɛ tsu nii?

Ha Apetina lɛ, whitepaper lɛ tsɔɔ campaign ko ni afee yɛ recipe inspiration he. March flight lɛ akɛ Snapchat, TikTok kɛ YouTube nitsumɔ afata he koni afee priming effect. March campaign lɛ na 7% lift kɛ 229,772 incremental visits. Campaign ni nyiɛ se yɛ autumn mli lɛ na 29% lift. Whitepaper lɛ kɛ social platforms lɛ akɛ media mix mli nii ha Apetina flight klɛŋklɛŋ lɛ ni ekɛ lift nɔmba enyɔ lɛ ha spring kɛ autumn lɛ tsitsirɔ.

Mɛni nɔkwɛmɔi Arla Protein kɛba kɛ points of purchase amasɛi?

Arla Protein, portfolio lɛ protein-focused brand lɛ, tsu campaign ko yɛ March ni akɛwo points of purchase kɛ he ni mɛi babaoo yaa amasɛi. Flight lɛ na 23% lift kɛ 297,745 incremental store visits. Tamɔ brands krokomɛi lɛ, nɔkwɛmɔ lɛ jɛ geofenced FTA toto he ni akɛ exposed devices kɛ pre-campaign control group ato he.

Placement strategy lɛ atsi akɛ intentionally kɛ retail environments kɛ he ni mɛi babaoo yaa amasɛi, ni sa kɛ theme wujiɛ ni ji mɛi ni yɛ purchasing mindset momo anaa amɛ. Whitepaper lɛ tsi average time kɛya first store visit ni ji gbii enyɔ shishi yɛ campaign nii nɛɛ hu fɛɛ mli akɛ odase akɛ pDOOH tsɔɔ mɔ akɛ immediate nudge.

Mɛni programmatic DOOH haa advertisers yɛ sane wolo lɛ naa?

Programmatic DOOH atsi akɛ ehaa advertisers anyɛ amɛshai budgets amrɔ nɔ ni amɛtsake creative yɛ real-time nɔ kɛtsɔ dynamic creative optimisation (DCO) nɔ. Wolo lɛ kɛɛ campaigns nyɛŋ atsu ni third-party cookies bɛ, ni yɛ ewiemɔ mli, advertising fraud bɛ, yɛ brand-safe environments mli ni akɛ aggregated, anonymised location data tsuu nii. Agbɛnɛ hu anyɛ akɛwo gbɛ, atsu he nii kɛ optimize kɛ mobile, display kɛ connected TV yɛ Demand-Side Platform (DSP) mli. VIOOH atsi akɛ supply-side partner ni ha workflow nɛɛ baa mli, shi JCDecaux ji OOH media owner ni Spotzi ji measurement specialist. Whitepaper muu lɛ, The Proof is Physical: How Arla Foods Delivered Performance with programmatic DOOH, akɛɛ akɛwo he akɛ anyɛ adownload.