OAAA qaddamat majlis istishari teqni bach tdir l-outomatisya wa t-takamul

Jam3iyyat l-i3lan l-kharij b3d-dar America bdat majlis istishari teqni, jamma3 qouwad ttechnology min khall mmoujtamaa3 l-malakin dyal media OOH bach y7ellou t8alalat teqniya mushtarka wa yjouw l-kharij as-hl f l-plan, l-shra, l-mesoura wa l-integration khall ekosystème l-i3lan l-3amm, bnayen press release lli reporté Digital Signage Today.

Al-majlis bgha ywassef b ttechnology l-tessir l-hmilat OOH, dkhoul kifach l-inventory yett3arraf, kifach l-orders tnemchi bayn l-systems, wa kifach l-delivery wa l-performance yettraqqou.

Al-awwaliyatiyat oula teddou standards dyal data wa taxonomies, automation dyal transactions wa workflow, reporting wa attribution, integrations ma3a omnichannel platforms, wa technologies ttajdidia mthil agentic AI.

Patrick Dolan, chief operating officer dyal OAAA, qal ann al-majlis y3tini l-malakin forum bach ywasslou t8alalat mushtaka wa yettfou2 b7awel soloutions 3maliyya. "Technology tbecel markaziya bezzef f kifach OOH ttesabbaq wa ttnmou, wa chwiya min t8alalat lli mojja 3endina sektoriya ma yt7ellouch b kompani wa7da mrahba men wahdha," qal f l-release.

Dolan zid ann al-majlis bgha y3mel chi bach yjouw OOH as-hl f transaction wa integration khall ekosystème l-i3lan l-3amm.