إعلانات خارج المنزل الأسترالية تنمو مجدداً في الربع الثالث

أعلنت صناعة الإعلانات خارج المنزل في أستراليا عن نمو صافي إيراد الوسائط بنسبة 8.78 في المائة في الربع الثالث من 2026، according to أرقام Outdoor Media Association المنشورة by DailyDOOH، which وصفت this run as one continuing to go from strength to strength.

بلغ إيراد الربع 376 مليون دولار، بارتفاع عن 346 مليون دولار adjusted في same period of 2025. أشار DailyDOOH إلى أن revenue figures released previously have been updated to reflect changes in OMA membership, meaning that comparison year-ago is stated on a revised basis.

accounted DOOH for 77 في المائة of total revenue, against 76 في المائة reported for same quarter year earlier — a one-point gain that leaves digital formats short of four-fifths من industry total.

identified Elizabeth McIntyre as chief executive of association, said advertisers now view out of home as "a non-fragmented, trusted broadcast medium that delivers results." Reading quarterly numbers, she said growth over past three months reflects strong momentum that has been hallmark of industry performance in 2026 so far.

also credited McIntyre digital, data, dynamic creative and MOVE with making medium more measurable, accountable and responsive than at any earlier point, and praised members' work in innovation and investment.