Global DOOH advertising expense increases 12% in 2025 while 2026 rebounds
Global DOOH spend in 2025 is close to $27.48 billion, according to PQ Media, a 12% increase. A 15.3% rebound is EXPECTED in 2026, driven by elections or major sporting events. Programmatic partnerships may be expanding inventory in Brazil or India, while leadership changes are seen in areas that show professionalisation.
Global DOOH advertising what is the development?
According to research from PQ Media, worldwide digital out-of-home (DOOH) expenditure climbed 12% in 2025, a slower pace than the 15.5% expansion recorded in 2024. Digital place-based networks grew 12.4% to $18.20 billion, while digital billboards and posters rose 11.3% to $9.28 billion. PQ Media founder and CEO Patrick Quinn noted that brands increasingly view DOOH as a core part of omni-media campaigns, crediting AI and programmatic buying with helping operators sharpen messaging and measure return on investment. The sector has now posted four straight years of double-digit gains after a 26.0% pandemic-driven contraction in 2020. China became the largest OOH market at $16.65 billion in 2025, with Australia the fastest-growing major market at 9.7%, according to the same PQ Media forecast.
Why are elections and sporting events boosting DOOH?
PQ Media projects a 15.3% rebound in global DOOH spending for 2026, lifted by federal elections across 13 of the