When Audiences Move, Media Planning Must Move With Them
Key Takeaway
According to guest contributor Laura Brandes, Senior Director of Agency Partnerships at Vistar Media, summer travel disrupted routines and, citing TSA screening figures and travel survey data and Vistar Media's analysis of hundreds of programmatic DOOH campaigns, she argues marketers should pair channel planning with location data to make out-of-home advertising part of real-world moments.
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