Encompass Media Group Reps w/ FRAMEN @WeWork Network

Encompass Media Group has entered into a partnership with FRAMEN to represent digital out-of-home inventory managed by FRAMEN within WeWork locations to U.S. advertisers, according to the announcement covered by DailyDOOH, adding a premium workplace environment to Encompass Media Group's portfolio of place-based out-of-home media. Through the arrangement, Encompass Media Group makes the WeWork DOOH Network available as part of its broader workplace media offering. The collaboration gives advertisers access to a professional audience that includes executives, entrepreneurs, freelancers, consultants, remote workers and startup teams within environments where people spend meaningful time throughout the workday. For small businesses exploring digital out-of-home, the deal shows workplace inventory becoming reachable through an established representation firm rather than direct venue relationships: the WeWork network's reported scale — 639 screens across 139 locations — suggests workplace DOOH can be bought at a meaningful national footprint through a single point of contact.

The arrangement

Encompass Media Group, a media representation firm specializing in place-based out-of-home advertising, is positioned as the representative for the workplace-focused network, integrating it into the company's portfolio of contextual, place-based media opportunities. FRAMEN, which manages digital screen networks in workplace and residential environments, announced its expansion into the U.S. market through a strategic partnership with WeWork in July 2025. The current agreement extends that relationship by making the inventory accessible to advertisers through Encompass Media Group's sales and representation channels.

Under the arrangement, FRAMEN continues to manage the WeWork screen inventory while Encompass Media Group handles advertising sales and representation to the U.S. market. This division of responsibilities — operations and inventory management by FRAMEN, sales representation by Encompass Media Group — mirrors common structures in the place-based DOOH sector where venue partnerships, network operations and advertising sales are often handled by separate entities.

Network scale, audience and capabilities

Encompass Media Group and FRAMEN state that the WeWork DOOH Network comprises 639 digital screens distributed across 139 WeWork locations in the United States, reaching approximately two million visitors annually. Screens are positioned throughout the workplace environment, including entrance areas, elevators, community spaces, kitchens and hallways. These placement details and quantitative figures come directly from the companies involved and have not been independently verified by third-party measurement organizations; advertisers evaluating the network should treat them as self-reported metrics from the media owners and their representation partner.

The audience profile described by the companies puts average household income at $121,000 and average age at 39. It includes executives, entrepreneurs, freelancers, consultants, remote workers and startup teams who use WeWork locations as their primary or secondary workplace. Typical dwell time within WeWork locations ranges from three to nine hours, which the companies suggest gives campaigns the opportunity to reach audiences multiple times as people move throughout the space.

Advertisers can run both static and video creative on the network, apply data-driven targeting and campaign controls, and measure outcomes including attention, recall, sales and footfall impact. The announcement presents these features as company statements, and advertisers should request detailed specifications and measurement methodologies directly from the representation team.

Encompass Media Group's strategy

The addition of FRAMEN-managed workplace inventory expands Encompass Media Group's ability to connect advertisers with consumers in environments beyond traditional out-of-home placements. By working with FRAMEN, the firm can offer advertisers access to workplace audiences during a significant portion of their daily routine while continuing to expand its portfolio of contextual, place-based media opportunities.

For media buyers, the deal consolidates access to WeWork's screen network under a single representation agreement with Encompass Media Group, rather than requiring direct negotiation with the venue operator or network manager. It also signals continued investment in workplace environments as a distinct DOOH category, separate from transit, retail or roadside inventory. As hybrid work patterns stabilize post-pandemic, workplace screens have drawn renewed interest from advertisers seeking to reach professional audiences during extended daytime dwell periods. The Encompass-FRAMEN-WeWork arrangement is one of the larger single-venue workplace networks to enter the represented marketplace.

"WeWork brings together a highly valuable professional audience in an environment where people are spending meaningful time throughout the day," said Don Winter, Co-CEO of Encompass Media Group, in a statement accompanying the announcement. "For advertisers, that creates an opportunity to build frequency and visibility within the workday itself." The quote appears in DailyDOOH's coverage of the partnership announcement.