20 berriak @PattisonOutdoor BIXI Digital Desplegaiak

PATTISON Outdoor Advertising BIXI bike-sharing network-ren Montréala 20 digitala desplegaiak themeratuz, eragin egon gutxiago 1,000 static paneletara thelutzera, www.dailydooh.com-etik argitaratutako 2026.ko abendu 27ean publishatutako osoa thelentzera. DailyDOOH-ari thelentzera dirten annonantzia PATTISON Outdoor eta BIXI-teen hitzpenak thelentzera. Dominic Loporcaro, PATTISON Outdoor-ren Eastern Region-eko Vice President eta General Manager-nen identifikatuz, eta Pierre-Luc Marier, BIXI-ren Integrated Marketing, Growth eta Public Affairs-eko Director-nen identifikatuz, thelentzera the dioten placement, design eta strategic intent-aren deskribapenak new downtown eta neighbourhood street-level inventory-entez.

What does PattisonOutdoor's new BIXI display network offer advertisers? The 20 new digital displays join PATTISON Outdoor's existing infrastructure, creating a year-round advertising medium. Unlike static panels, these digital displays allow for dynamic content rotation and message scheduling. The displays are designed to integrate seamlessly with Montréal's urban landscape, similar to how BIXI bikes blend into the city's streetscape. According to PATTISON Outdoor's Dominic Loporcaro, the new displays combined with the company's more than 1,000 static panels provide advertisers with a flexible, dynamic, year-round medium. The digital format enables content rotation, allowing multiple advertisers to share the same display space throughout the day. This flexibility is particularly valuable in a seasonal market like Montréal, where weather conditions can impact traditional out-of-home advertising effectiveness.

How many digital displays are part of the BIXI network in Montréal? The launch adds 20 new digital displays to the BIXI network, bringing the total digital inventory to a new level for the system. These displays are part of PATTISON Outdoor's broader Montréal portfolio, which includes more than 1,000 static advertising panels in addition to the new digital assets. The 20 displays represent a targeted expansion of the network's advertising capacity. According to PATTISON Outdoor, the 2...