20 New @PattisonOutdoor BIXI Digital Displays

PATTISON Outdoor Advertising is adding 20 digital displays to the BIXI bike-share network in Montréal, expanding a media offering that already includes more than 1,000 static panels, according to a report published August 27, 2026 on www.dailydooh.com. The announcement was carried by DailyDOOH, citing statements from PATTISON Outdoor and BIXI. The screens are concentrated in downtown and high-traffic neighbourhoods, putting messages at eye level near points of decision in districts where independent retailers, cafés, clinics and service providers compete for immediate foot traffic.

Every figure in the report is attributed to PATTISON Outdoor, BIXI or DailyDOOH itself, and none of them — the more than 1,000 static panels, the ridership share, the fleet and station counts, the 38 transit authorities, the claim to be the leading provider of sustainable mobility advertising, or the design's first-of-kind status — is independently verified.

Digital alongside static

The report framed the deployment as an addition to an existing out-of-home footprint in the city, and PATTISON presented it as a shift toward more adaptable inventory for advertisers seeking flexibility across seasons and neighbourhoods.

Dominic Loporcaro, Vice President and General Manager, Eastern Region at PATTISON Outdoor, was quoted saying the screens introduce a flexible, dynamic, year-round medium in strategic locations. He added that the 20 digital displays represent a significant evolution of the BIXI media offering and that, together with the more than 1,000 static panels, they give advertisers that same flexibility in strategic Montreal locations where street-level attention is highly valued throughout the downtown core.

Digital units added alongside static posters typically give advertisers shorter creative lead times, easier copy rotation and daypart capability. They extend rather than replace the consistent reach that established roadside and street furniture panels deliver in dense urban cores and high pedestrian traffic areas in Montréal.

Where the screens go

The displays are positioned throughout downtown Montréal and in several high-traffic neighbourhoods, strengthening what the article described as one of the city's most extensive urban advertising networks. The source material did not list specific stations, intersections or postal districts for the 20 units, and provided no map, station IDs or audience counts by location.

In out-of-home planning terms, that footprint — central business district plus busy residential and mixed-use neighbourhoods — corresponds to street-level visibility where pedestrian, cyclist and vehicular traffic converge daily. BIXI Montréal stations typically sit curb-adjacent, near transit hubs, commercial corridors and waterfront or university routes, where dwell time is higher. Media buyers would need to request a site list from the operator to assess audience density, sightlines, dwell time and proximity to retail.

The advertising column

Pierre-Luc Marier, Director, Integrated Marketing, Growth and Public Affairs at BIXI, described the new advertising column as designed and developed by the BIXI design team, and said the unit integrates into the urban landscape in a similar manner to BIXI bikes themselves while offering partners a premium platform to connect with users at the point of mobility.

Marier also described the column as one of the first digital advertising displays specifically designed for bike-share stations. The report said it integrates seamlessly into the Montreal landscape, echoing the visual identity, materials and proportions of BIXI bikes and stations. For cities where street furniture must balance advertising visibility with public realm design, heritage considerations and permitting, a bespoke column that mirrors existing mobility hardware can ease municipal approval and neighbourhood acceptance. The source did not detail dimensions, screen size, brightness specifications, power sourcing or maintenance arrangements.

More than one in four Montrealers used BIXI in 2024. Over the past 16 years, the system has grown to more than 11,000 bikes and nearly 1,000 stations across Greater Montreal, which the report positions as a cornerstone of urban mobility.

A network of that density generates repeated exposures among commuters, students and tourists across commuting peaks and weekend leisure periods, with stations functioning as predictable, permissioned street-level touchpoints that are part of daily routines. Bike-share tends to skew toward central neighbourhoods where traditional large-format billboards are restricted by regulation, allowing street furniture at stations to deliver hyper-local frequency that supports directional retail messaging, event promotion and brand recall without relying on highway-scale reach.

PATTISON Outdoor Advertising is a partner of 38 transit authorities across Canada. The report characterizes the company as the leading provider of advertising solutions for sustainable mobility, without market share data, revenue figures or a ranking methodology.

The partnership with BIXI was presented as reinforcing a commitment to combining expertise with innovative and eco-conscious urban initiatives while delivering downtown and street-level visibility in a transit-oriented city. Aligning inventory with transit, bike-share and pedestrian infrastructure allows an out-of-home operator to package audiences seeking lower-emission travel options and respond to municipal sustainability objectives and curb management policies. The report did not provide pricing, audience measurement methodology or booking mechanics for the new digital units.