STRATACACHE Sells PRN To Perion Network

Perion Network (NASDAQ & TASE: PERI) has acquired PRN, an in-store retail media network, from STRATACACHE in an all-cash transaction valued at up to $12 million, according to a DailyDOOH report published Wednesday, August 26th, 2026 at 13:50. The deal gives Perion direct access to PRN's established retail footprint, which includes a top warehouse club's 4K TV network across 750+ locations in North America, a top big-box retailer across 4,500+ stores, and a leading national healthcare retailer across 2,200+ stores. Perion CEO Tal Jacobson stated the acquisition aligns with the company's strategy to span programmatic digital out-of-home, commerce, social, in-store retail media, connected TV, and direct demand relationships within a single execution layer.

PRN's network spans three major retail verticals: an agreement with a top warehouse club operating a 4K TV network across 750+ locations in North America, a separate agreement covering a top big-box retailer with 4,500+ stores, and a third agreement with a leading national healthcare retailer with 2,200+ locations.

The retailer names were not disclosed in the announcement, and Perion characterizes these as exclusive, multi-year inventory agreements with national-scale tier-1 retailers. The combined footprint is intended to open access to net-new advertiser budgets within what the company cites as the $70B+ U.S. retail media market.

The acquisition positions Perion to combine its existing programmatic digital out-of-home footprint with PRN's in-store network, creating what the company describes as a "last-mile to point-of-purchase" capability that reaches shoppers from their commute to the store shelf.

Perion intends to leverage PRN's exclusive, multi-year inventory agreements with national-scale tier-1 retailers across the warehouse club, big-box and healthcare verticals. That footprint gives direct access to advertising's highest-spending categories: commerce, consumer packaged goods, and healthcare.

Perion's stated goal is to enable brands to execute a single campaign spanning connected TV, digital out-of-home, and in-store retail media — an approach the company says has historically been fragmented across separate buying channels.

The executives behind the deal

Tal Jacobson, Perion's chief executive officer, framed the acquisition as checking three boxes: strategic, synergetic, and profitable from day one. He said the company intends to use its broad channel offering so that a brand can execute a single campaign from the living room to the shelf, while retailers maintain curated monetization that protects the store environment.

Kevin Carbone, who has led PRN as CEO since 2012, said joining Perion would allow PRN to deliver greater value to retailers and advertisers. Carbone noted that marketers want to plan in-store advertising the same way they plan other channels, and that Perion brings the demand and execution capabilities to make that possible while retailers retain control over what runs in their stores.

The transaction is an all-cash deal of up to $12 million paid at closing, subject to customary purchase price adjustments on a cash-free, debt-free basis. The structure eliminates earnouts or equity components that could create post-closing complexity, allowing Perion to focus immediately on integration.

Perion projects approximately $3 million in Adjusted EBITDA contribution in 2027 before accounting for potential synergies. The company expects the acquisition to be accretive from closing and says it will not materially affect its full-year 2026 outlook.

These figures come directly from the company's announcement and have not been independently verified through SEC filings or third-party sources.

STRATACACHE and the UK winding-up

STRATACACHE acquired PRN in July 2015 when it purchased IZ-ON Media from Technicolor, the French technology conglomerate listed on Euronext Paris (TCH) and traded over-the-counter in the U.S. (TCLRY); at the time of that acquisition, PRN operated under the IZ-ON Media brand before being rebranded. STRATACACHE's financial troubles are described as ongoing and not likely to be resolved quickly.

In the United Kingdom, STRATACACHE and its subsidiary PRN appointed Mark Supperstone and Simon Jagger of S&W Partners in May 2026 to lead the winding-up of the firms, which is likely separate from the North American transaction with Perion. No further details were provided about the scope of the UK operations or the implications for employees and contracts in that region.