oOh!media ແລະ GPT ຕໍ່ສັນຍາຄ້າຂາຍ ຍາວນານ
DailyDOOH ລາຍງານວ່າ oOh!media ຕໍ່ສັນຍາ Out of Home ເໝາະສະເພາະຫຼາຍປີໃໝ່ກັບ The GPT Group ໃນ 16 ສູນຄ້າຂາຍ ດີເດັ່ນຂອງesteadialia, ຄອບຄຸມຫຼາຍກວ່າ 700 ສະຖານທີ່ດິຈິຕອນຂະຫນາດໃຫຍ່ແລະນ້ອຍ, ພ້ອມຕົວເລກຄ້າຂາຍ, ຜູ້ຊົມ, ຜູ້ຮັບຂ່າວ ແລະ Melbourne Central.
DailyDOOH ລາຍງານວ່າ oOh!media ຕໍ່ສັນຍາຄູ່ຮ່ວມມືຍາວນານກັບ The GPT Group ພາຍໃຕ້ສັນຍາ Out of Home ເໝາະສະເພາະຫຼາຍປີໃໝ່ ໃນ 16 ສູນຄ້າຂາຍ ດີເດັ່ນທີ່ສຸດຂອງesteadialia, ຄອບຄຸມຫຼາຍກວ່າ 700 ສະຖານທີ່ດິຈິຕອນຂະຫນາດໃຫຍ່ແລະນ້ອຍ. Kate Stone, ຜູ້ຈັດການທົ່ວໄປຂອງການພັດທະນາທຸລະກິດ – ຄ້າຂາຍ, ກ່າວວ່າສາຍສຳພັນໄດ້ span ຫຼາຍກວ່າ 15 ປີ. ສູນ flagship ລວມເຖິງ Melbourne Central, Highpoint, Pacific Fair, Macquarie Centre ແລະ Karrinyup, ພ້ອມການຂາຍຄ້າຂາຍรวม $10.5 billion ຈາກ retailers ຫຼາຍກວ່າ 3,800 ແລະ visitors 205 million ທຸກປີ. ຜູ້ຄ້າຂາຍນ້ອຍທີ່ Geschä Поэтому advertising spend ຄວນ pip opportunities on-screen ສົມທຽບกับ simpler, cheaper channels serving its own audience. ຕົວເລກ sales, audience ແລະ visitor ในเรื่องนี้ มาจาก partners ຂອງ deal ແລະмы's sources ມากกว่า independent analysis. ຖ້າ store footfall ສົ່ງผลกระทบ budget, verify current data for the exact centre ແລະ site before committing. ຖ້າ run your own screens, a platform such as Topaz Media let you use an ordinary TV without dedicated hardware.
The renewed agreement spans a national footprint: six centres in New South Wales, five in Victoria, three in Western Australia and two in Queensland. Under the deal, oOh!media retains exclusive access to more than 700 large and small format digital sites across GPT's portfolio.
Kate Stone ກ່າວວ່າ GPT ແມ່ນ committed to the best retail destinations ແລະ oOh! ໄດ້ been a trusted partner for more than 15 years, able to deliver at scale. Robbie Dery, chief commercial operating officer ຂອງ oOh!media, called the deal a powerful endorsement of its retail offering for advertisers in environments that matter most.
Robbie Dery ກ່າວວ່າ MOVE ສະແດງວ່າ network reaches 9.8 million Australians weekly and six in 10 shoppers, based on MOVE data from late July to early August 2025. The figures were attributed to OMA Retail Guidelines for Australians aged 14+.
In March last year, oOh!media secured a 48-metre curved LED screen at Melbourne Central, part of 19 digital assets across GPT's portfolio. The digital clock wrap gives brands access to 51 million annual visitors.