oOh!media و GPT يجددان اتفاق تجارة تجزئة طويل الأجل

ذكرت DailyDOOH أن oOh!media مددت شراكة قديمة مع The GPT Group بموجب عقد Out of Home حصري متعدد السنوات عبر 16 من أكثر مراكز التسوق premium في أستراليا، ويغطي أكثر من 700 موقع رقمي صغير وكبير الحجم. قالت Kate Stone، المديرة العامة لتطوير الأعمال – retail في GPT، أن العلاقة استمرت لأكثر من 15 سنة. مراكز flagship هي Melbourne Central و Highpoint و Pacific Fair و Macquarie Centre و Karrinyup، مع مبيعات تجارة تجزئة مجمعة worth $10.5 billion من أكثر من 3,800 بائع retail و 205 million visitor سنويا. على بائع تجزئة صغير يفكر في expenditure advertising comparar تلك opportunities on-screen مع channels simpler and cheaper serving its own audience. أرقام sales و audience و visitors في cette story come from deal partners and cited sources rather than independent analysis. إذا affect store footfall budgetك، verify current data for exact centre and site before committing. إذا تحوس screens Yourself، platform such as Topaz Media lets you use ordinary TV without dedicated hardware.

A national footprint across 16 centres

The renewed agreement spans a national footprint: six centres in New South Wales, five in Victoria, three in Western Australia and two in Queensland. Under the deal, oOh!media retains exclusive access to more than 700 large and small format digital sites across GPT's portfolio.

Kate Stone said GPT was committed to the best retail destinations and oOh! had been a trusted partner for more than 15 years, able to deliver at scale. Robbie Dery، oOh!media's chief commercial operating officer، called the deal a powerful endorsement of its retail offering for advertisers in environments that matter most.

Robbie Dery said MOVE shows the network reaches 9.8 million Australians weekly and six in 10 shoppers, based on MOVE data from late July to early August 2025. The figures were attributed to OMA Retail Guidelines for Australians aged 14+.

In March last year, oOh!media secured a 48-metre curved LED screen at Melbourne Central، part of 19 digital assets across GPT's portfolio. The digital clock wrap gives brands access to 51 million annual visitors.