PlexusAV doubles down on US and European sales as AI reshapes AV-over-IP landscape

PlexusAV, the professional AV division of broadcast veteran Sencore, has made back-to-back sales appointments on both sides of the Atlantic, installing Seth Warner as US sales manager and Scott Pollard as regional sales manager for the UK, Ireland, and Nordics. The hires signal an aggressive push to scale the company's IPMX-based, human-focused AV-over-IP ecosystem as enterprise demand for interoperable, standards-driven solutions accelerates.

Warner joins PlexusAV after a decade in the AV industry, with additional experience deploying EHR and EMR systems across hospital networks. Steven Cogels, PlexusAV's global director of business development, emphasized that strengthening the US sales force is a top priority and highlighted Warner's uncommon combination of AV expertise, healthcare technology knowledge, and a relationship-first sales style as a strong fit for the company's culture. Pollard, meanwhile, entered the AV space more than 25 years ago after starting his career in electrical and electronic engineering, progressing from systems integration and installation through technical distribution and commercial roles that spanned system design, demonstrations, training, and sales across multiple technology verticals. Cogels noted that Pollard had already demonstrated success selling PlexusAV products during his previous tenure at Onemedia, the company's UK distributor.

Warner pointed to PlexusAV's commitment to IPMX and open architecture as a key reason for joining, arguing that the industry is shifting away from proprietary lock-in toward flexible, scalable systems that give integrators greater design freedom and allow enterprise AV teams to operate more like IT departments. Pollard will focus on supporting end users, consultants, integrators, and distribution partners across his region through customer training, project workshops, proof-of-concept development, and system design support. Both appointments come as PlexusAV, founded in 2023 on the back of Sencore's 70-plus years of broadcast engineering heritage, continues to expand its product portfolio around the IPMX standard.

The hires land at a turbulent moment for the broader digital signage and pro AV industry. According to the latest invidis market survey, the first half of 2026 has been marked by consolidation, geopolitical uncertainty, the disruptive fallout from Stratacache's collapse, and a wave of AI-driven transformation that has reshaped nearly every product roadmap in the sector. Demand remains robust, but vendors, integrators, and software providers face mounting pressure to prove they can deliver on AI's promises without compromising security, sustainability, governance, or cost discipline.

AI has become a hygiene factor across digital signage platforms, yet industry analysts warn that four uncomfortable questions remain underexamined. Cybersecurity risks are expanding as large language models and AI-generated content create new attack surfaces that reach beyond traditional media players into content libraries, CRM integrations, and business-critical enterprise systems. Sustainability calculations must now account for the significant energy consumption of training and operating AI models, not just the efficiency gains they enable. Governance frameworks lag behind deployment velocity, leaving enterprise customers in regulated sectors such as healthcare, retail, and transport without clear accountability for AI-generated errors or content ownership. And the economics of AI remain largely unspoken: vendors face rising per-interaction cloud costs that conflict with customer expectations that AI features be included in existing subscriptions.

For PlexusAV, the convergence of open-standards AV-over-IP infrastructure with the AI-driven transformation of the wider industry presents both opportunity and strategic complexity. The company's bet on IPMX positions it to serve enterprise customers who increasingly demand modular, vendor-agnostic technology stacks — a posture that aligns with the growing push for AI features that can be activated, deactivated, or replaced with customers' own approved models. As the industry navigates what invidis calls a shift from AI innovation to AI economics, PlexusAV's human-focused approach and standards-based interoperability may prove to be differentiating strengths in a market where flexibility, security, and total cost of ownership are becoming decisive buying criteria.