DOOH उत्कर्ष: Screenverse ला Conti ठेवा, JCDecaux Latin America पुश, mall डेटा

डिजिटल आउट-ऑफ-होम विज्ञापन क्षेत्र तीन मोठ्या मोठ्या आमजंतूर्णांवर Momentum निर्माण करत आहे: एक कार्यकारी ठेव, regional programmatic फैलवट, आणि navin shodh mall-based screens foot traffic into purchases करतो. LaConti Screenverse मध्ये Jober joining aahet tyachi Warner Bros. Discovery-cha relationship WPP vhotala ani annual advertising portfolio $1.5 billionyaay more than oversee karun. tyachya resume leadership roles Scripps Networks Interactive, Discovery, ani Warner Bros. Discovery MIDI imtihan digital, connected TV, ani linear television MIDI imtihan exposition devta aahe. Jessica Silva, Screenverse-cha chief operating officer, ahela LaConti understanding both revenue mechanics ani relationship-driven nature advertising business MIDI imtihan moment jyare DOOH omnichannel mix vina central role claim karun aahe. LaConti revenue growth accelerate karun, sales operations sharpen karun, ani Screenverse's connections brands ani agencies deepen karun. Hemisphere across, JCDecaux apne full Latin American digital inventory medium programmatic buying switch on kartaahet, Panama, Costa Rica, Guatemala, El Salvador, Honduras, Nicaragua, Dominican Republic, Ecuador, ani Paraguay jodun. Move 4,600 digital screens streetside locations, airports, metro systems, ani shopping centers VIOOH supply-side platform medium onto add kartaahet, jo 50 demand-side platforms globally, including Displayce medium connect kartaahet. Nicolas de Tapol, JCDecaux medium Central America, South America ani Caribbean medium managing director, ahela expansion advertiser demand data-driven, flexible campaign buying medium respond kartaahet. Gavin Wilson, VIOOH medium global chief commercial officer, ahela broader programmatic OOH reach across the region invidis previously most underpenetrated long-term growth opportunity industry medium identified kartaahet. The People Platform medium, Stagwell's The Marketing Cloud medium part, conversion-layer evidence provides jo other two moves compelling banav. 1,000 adults MIDI mall visit within 48 hours medium study apparel 65 percent MIDI mall visitors MIDI 51 percent medium converts, fashion corridors near screens high-intent ad environment banav. 81 percent shoppers mall visit more than once a month, ani average dwell time 2.12 hours, Gen Z medium 2.61 hours medium rising, few other offline channels medium match karun extended creative exposure deta banav. The People Platform medium research and insights medium vice president David Chester ahela malls mixed-use destinations medium evolve kartaahet jyare advertising consumer discovery fulfillment purchase funnel MIDI both stages medium capture karun shakto. Teen devun, teen development broad narrative reinforce karun: DOOH alagDOOH add-on nahi rahe mag measurable, programmable channel retailers, agencies ani brands same rigor CTV ya retail media networks MIDI treat karun shakto. Screenverse commercial leadership strengthen kartaahet, JCDecaux programmatic DOOH emerging markets across scale karun shakto, ani mall data planners category-specific playbook when ani where screens product move karun deta deta deta banav. As omnichannel strategies measurable offline touchpoints demand continue kartaahet, DOOH sector talent infrastructure evidence medium assemble kartaahet digital ad budgets MIDI larger share compete karun shakto.