OAAA Ehee Mfonshamomɔi Hee Nɔyeli OMLUU ŊWƐITƐƐMƆ Ni Hedamɔ

Out of Home Advertising Association of America lɛ eje mfonshamomɔi hee ni akɛdamɔ̃ ni yɔɔ OMLUU ŋwɛitɛɛmɔ mli koni afee gbɛ ni fɛɛ mɔ kɛgbalaa nɔ akɛ tamɔ bɔ ni akaneɔ maŋtsɛmɛi yɛ kɛ akɛbaa amɛhe sane lɛ mli yɛ gbɛ ni fɛɛ mɔ kɛtsɔɔ nɔ lɛ fɛɛ mli. Kɛji akɛkɛ asosaieto lɛ wiemɔ lɛ, mfonshamomɔ nɛ lɛ gbɛjianɔtoo lɛ miishɛɛ ji koni afee nɔ ni mli afɔlɛ kɛ hejalɛ yɛ agbɛnɛ ni heheɔ kɛ heheɔ lɛ he ajwɛŋmɔ lɛ mli yɛ be ni hehelɔi kɛ jɛlɔi miiŋmɛɛ gbɛ ahãtoo kɛ hehe. Akɛ nɛɛ lɛ ba yɛ OAAA nitsumɔ ni yɔɔ nɔ daa lɛ mli akɛ gbɛ ni akɛmaŋ nɔ ahãto gbɛ, hehe kɛ yelikɛbuamɔ gbɛi ashara yɛ be ni OMLUU ni ji digital lɛ miiwa yɛ media afuɔ lɛ mli lɛ hewɔ lɛ.

Mɛni ji OAAA susumɔ hee lɛ ni kɔɔ OMLUU he nɔkamɔ he?

Kɛji akɛkɛ OAAA wiemɔ lɛ, susumɔ hee lɛ kɛ OMLUU ŋwɛitɛɛmɔ he nɔmimɔ kɛ maŋtsɛmɛi he nɔmimɔ yɛ gbɛi ni tsake mli lɛ he sane hãa. Asosaieto lɛ ewo nɛɛ gbɛjianɔtoo lɛ akɛ gbɛ ni akɛmaŋ shishijee gbɛi ni fɛɛ mɔ kɛtsɔɔ nɔ ni akɛbaanyɛ akɛtsu nii yɛ he fɛɛ he kɛ heko nɔ, kɛ he ni akɛwoɔ screen lɛ he jɛmɔ lɛ kɛ he ni yɔɔ mli lɛ he mfoniri bɛ, kɛ hewalɛ ni yɔɔ mli ni haa mɔ ni kplaaɔ nii kɛ mɔ ni ngɔɔ nii lɛ fɛɛ yɛɔ hewalɛ kɛmɔnɛ. Kɛhaa nɛɛ lɛ, akɛ nɔkamɔ lɛ tsiɔ akɛ shishiumɔ nɔ ni he hiaa koni akɛto nɔ akɛto, akɛbua he sane kɛ akɛwo shika mli gbɛjianɔ ni yɔɔ mli lɛ he, shi ja nɔ ni hehelɔi kɛtsɔɔ nɔ hehelɔi lɛ pɛ.

Susumɔ lɛ he mfoniri, tamɔ bɔ ni OAAA tsɔɔ lɛ, egbɛjegbɛ lɛ ji koni akɛ nɔkanemɔ shishijee gbɛi lɛ atsu he adɛŋ koni akɛ nɔ ni akɛjieɔ he lɛ akɛto he akɛ nɔ ni tamɔ nɔ lɛ nɔŋŋ. Asosaieto lɛ ejieɔ mfoniri ni ayɔseɔ akɛ amɛ diɛŋtɛi gbɛi lɛ yɛ he ni akɛjɛɔ mli kɛhaa maŋ lɛ nɔ lɛ mli lɛ he sane kɛjɛ mli, ni sane ni akɛhã lɛ mli lɛ, teknique gbɛi ni yɔɔ mli lɛ bɛ mli dɔnnɛ akɛ ja niyenii ni akɛfee akɛ ahã maŋtsɛmɛi kɛ mɔ ko nɔmimɔ shishijee gbɛi lɛ afee kome lɛ pɛ. Yɛ industry wiemɔ mli lɛ, nɛkɛ bɔ nɛɛ mli efɔ̃ɔ shi kɛjɛ nɔkanemɔ ni tsake ni vendor tsɔɔmɔ lɛ ko lɛ nɔ kɛyaa shishiumɔ ni fɛɛ mɔ kɛtsɔɔ nɔ lɛ nɔ ni agency, brand kɛ nibii ni yɔɔ lɛ tɛŋ bɔfoi lɛ fɛɛ nyɛɔ amɛtsɔɔɔ mli yɛ gbɛjianɔtoo kɛ sɛɛ he nɔkamɔ mli lɛ.

Mɛni hewɔ OMLUU ni ji digital lɛ hiaa nɔkamɔ ni afee kome?

OMLUU ni ji digital lɛ kɛ shishi ni tsake babaoo lɛ fãa shi, kɛjɛ screen ni yɔɔ gbɛ nɔ lɛ kɛyashi screen ni yɔɔ he ko lɛ nɔ, ni hehelɔi lɛ eyiŋ tsɔ ni amɛkɛ data ni tsake mli lɛ tsuɔ nii yɛ be ni amɛsusuu he ni amɛshɛɔ kɛ be ni amɛtsɔɔ nɔ yɛ gbɛ ko nɔ lɛ he. Kɛ bɛ ni hewalɛ ni fɛɛ mɔ kɛtsɔɔ nɔ lɛ ko bɛ, kɛji akɛkɛ OAAA gbɛ ni akɛtsɔɔ nɔ lɛ, esoro ni akɛto operator kɛ he ni yɔɔ lɛ fɛɛ he ajwɛŋmɔ lɛ he, ni enɛ haa shika ni akɛwoɔ mli kɛ nitsumɔ ni afee lɛ he nɔkamɔ lɛ feɔ mla. Gbɛ ni afee kome lɛ miitao koni eha nɛkɛ haamɔ nɛɛ afee bibioo kɛha market lɛ mli bɛi fɛɛ kɛ gbɛi ni fɛɛ mɔ kɛtsɔɔ nɔ koni akɛtsɔɔ nɔ akɛ mɛni ji nɔmimɔ ni akɛbaanyɛ akɛsusumɔ he lɛ.

Kɛhaa hehelɔi lɛ, nɔkamɔ ni yɔɔ daa lɛ kɛ yelikɛbuamɔ ni akɛɔ akɛ akɛbaabu he lɛ hu kɛ baa yɛ gbɛi ni atoɔ akɛ digital gbɛ fɛɛ nɔ lɛ mli. Akɛ media gbɛjianɔtoo lɛ babaoo lɛ atsuɔ kɛ OMLUU kɛ gbɛi krokomɛi afata he, ni akɛɔ mɔ ni kplaaɔ nii lɛ akɛ eha nɔ ni kã shi ni akɛbaanyɛ akɛkwɛ kɛ akɛto he akɛ eja sane ni ewo shika lɛ mli lɛ he. OAAA etsu nɛkɛ susumɔ hee nɛɛ he wiemɔ akɛ hetoo ni kɛ nɛkɛ hehiahi nɛɛ lɛ ba, ni etao koni eha shishiumɔ ni mli afɔlɛ aha he ni akɛ maŋtsɛmɛi lɛ nu shishi, shika ni akɛwoɔ mli lɛ he gbɛjianɔ kɛ he ni akɛhala lɛ he, sane ni asosaieto lɛ hu etsi ta yɛ enɔ yɛ enɔ ni ekɛha gbɛjianɔtoo nitsumɔ he sane troe lɛ mli lɛ he.

Namɔ yɔɔ OAAA sane nɛɛ he sɛɛ?

Kɛji akɛkɛ OAAA wiemɔ lɛ, Out of Home Advertising Association of America (oaaa.org) lɛ, asosaieto ni damɔɔ OMLUU gbɛ lɛ he yɛ Amerika lɛ, lɛ jɛ nɔkamɔ gbɛi lɛ shishi. Asosaieto lɛ kɛɛ Olivia Oshry, OAAA Chief Marketing Officer lɛ, ewie gbɛjianɔtoo he mfoniri he sane yɛ OMLUU nitsumɔ lɛ mli hewalɛ nɔ lɛ he, ni ekɛɛ akɛ OMLUU nitsumɔ kpakpa lɛ damɔ gbɛjianɔtoo kpakpa nɔ. Asosaieto lɛ kɛ nɛkɛ susumɔ lɛ ha Oshry akɛ enaa akɛ sa ni strategy, nilee kɛ nitsumɔ afata he koni he ni akɛwoɔ kɛ shika ni akɛwoɔ mli lɛ anyɛ afee tamɔ bɔ ni ato he gbɛjianɔ lɛ.

OAAA hu eha sane kroko ni kɔɔ 2026 OOH Media Plan Awards jɔq agbɛnɛ lɛ he, ni asosaieto lɛ tsɔɔ lɛ akɛ mɔ ni jɛ brand, agency, media tɛŋ bɔfo kɛ technology nɔkwɛlɔ mli lɛ fɛɛ mli. Kɛji akɛkɛ OAAA wiemɔ lɛ, jɔq agbɛnɛ lɛ mli mɔ nyɔŋma yɔɔ mli: Donny Charbonnet, President, DAA Media + Marketing; Enza Chiodi, U.S. Chief Client Officer, Talon; Grace Dolan, President, Sharp Home Electronics Company of America; Dave Etherington, Chief Commercial Officer, Broadsign; Vanessa Hartley, Senior Sales Director, Programmatic, Orange Barrel Media; Kristi Hummel, VP, Director of Out of Home Investment, Canvas Worldwide; Monica Robinson, Vice President, Sales Support Services, Lamar Advertising Company; Amanda Temes, Brand Paid Media Lead, Harvey; Ritu Trivedi, Client President, WPP Media; kɛ Alex VanLang, Senior Media Strategist, The Wonderful Agency. OAAA tsɔɔ nɛkɛ kuw lɛ akɛ nilee ni tsake ni yɔɔ campaign ni akɛjɛ strategy kɛya activation lɛ mli lɛ he mfoniri.

Te nɔkamɔ kɛ media gbɛjianɔtoo haa tɔ̃ɔ?

OAAA eha nɔkamɔ kɛ gbɛjianɔtoo yɛ enɔ ni ekɛɛɔ yɛ maŋ lɛ mli lɛ mli daa, ni etsɔɔ gbɛjianɔtoo akɛ nitsumɔ ni tsakeɔ gbɛ ni yɔɔ lɛ atsuɔ kɛbaa nɔ ni jɛ mli ba lɛ mli. Kɛji akɛkɛ asosaieto lɛ wiemɔ lɛ, OMLUU gbɛjianɔtoo ni he hiaa lɛ mli maŋtsɛmɛi ni amɛnuɔ shishi, shika ni akɛwoɔ mli lɛ he gbɛjianɔ, kɛ he, gbɛi kɛ bei ni akɛmaŋ nɔ akɛshɛ he akɛshɛ jɛlɔi lɛ anɔ hala lɛ mli bɔɔ. Akɛ OMLUU ŋwɛitɛɛmɔ he susumɔ hee lɛ ba yɛ gbɛjianɔ ni yɔɔ nɔ daa wɔ dɛŋ koni afee nɔ ni akɛsusuu kɛ akɛwoɔ hewalɛ ni akɛjieɔ he lɛ he akɛnɔ lɛ he, ni enɛ hu haa he ni yɔɔ he kɛ be ni akɛba lɛ he gbɛjianɔtoo baa mli.

OOH Media Plan Awards gbɛjianɔ ni, kɛji akɛkɛ OAAA wiemɔ lɛ, ewo gbɛjianɔtoo he jɔɔmɔ fee afii 25 kɛ fɛɛ lɛ, etsɔɔɔ bɔ ni asosaieto lɛ susuu nɛkɛ haamɔ nɛɛ he yɛ nitsumɔ mli lɛ. OAAA kɛɛ gbɛjianɔtoo nɛɛ woɔ campaign ni yɔɔ he ni strategy, he ni akɛwoɔ, nibii ni akɛfee kɛ shika ni akɛwoɔ mli lɛ fɛɛ kɛha lɛ koni anyɛ aná nɔ ni ato lɛ he jɔɔmɔ. Asosaieto lɛ etsi The Upgrade Lounge by The TJX Companies, Inc./Marshalls, ni Edelman New York kɛ Clear Channel Outdoor Airports Division fee lɛ akɛ Media Plan of the Year ni hoo lɛ he mfoniri, mfoniri ni OAAA kɛtsɔɔ nɔ akɛ bɔ ni akɛtoɔ he akɛ akɛwo shika kɛ he ni akɛwoɔ lɛ fɛɛ akɛkwɛɔ kɛ creative nitsumɔ lɛ.

Mɛni ji be ni akɛbaaje kɛ OAAA sane ni kɔɔ he lɛ ahe?

Kɛji akɛkɛ OAAA wiemɔ lɛ, 2026 OOH Media Plan Awards he gbɛjianɔ lɛ gblaa kɛyashii September 30, 2026 yɛ 11:59 p.m. ET, ni akɛbaagba nyɛmimɛi lɛ yɛ The Advertising Club of New York OOH: NOW Conference lɛ nɔ yɛ Wednesday, December 2, 2026 yɛ New York City. Asosaieto lɛ kɛ nɛkɛ be nɛɛ lɛ yɛ sane ni akɛha yɛ be kome mli lɛ mli kɛ gbɛjianɔtoo kɛ susumɔ he sane ni kɔɔ fɛɛ nɔ lɛ he lɛ mli, ni akɛ nɔkamɔ he sane lɛ wo be ni akɛbaakpe kɛkwɛ gbɛjianɔtoo hewalɛ he lɛ mli. Be ni akɛbaafee susumɔ gbɛi lɛ he nitsumɔ ni tsake lɛ bɛ mli yɛ sane ni akɛhã lɛ mli.

Kɛhaa hehelɔi kɛ jɛlɔi ni kwɛɔ nɔ akɛ tamɔ bɔ ni akɛma nɔ lɛ, jɔɔmɔ he be lɛ haa he ni akɛkwɛɔ yɛ be ni OAAA baakpe maŋ lɛ yɛ gbɛjianɔtoo susumɔ lɛ he kɛjɛ wɔsɛɛ lɛ he. Asosaieto lɛ ekoŋ tsɔɔ be ni akɛbaafee he ni akɛbaaye nɔ kɛ be kɛ be lɛ loo teknique nɔ ni akɛbaafee nɔ ni akɛbaaye nɔ lɛ yɛ sane ni akɛjɛ mli lɛ mli, ni sane ni tamɔ nɛkɛ fɛɛ esa akɛ akɛ OAAA diɛŋtsɛ akɛbɛ he okadi. Yɛ nitsumɔ mli lɛ, agency kɛ operator lɛ akɛ OAAA kwɛɔ akɛ ebaahã wiemɔ ni nyiɛ sɛɛ, sane ni akɛtsɔɔ nɔ kɛ sane ni akɛwoɔ he okadi loo diɛŋtsɛ he wiemɔ ni kɛ susumɔ lɛ ba lɛ he.

Te hehelɔi kɛ media tɛŋ bɔfoi aaakɛ susumɔ hee lɛ atsu tɔ̃ɔ?

Kɛ akɛ nɔ akɛ tamɔ bɔ ni OAAA tsɔɔ lɛ, susumɔ lɛ baahã hehelɔi shishiumɔ ni fɛɛ mɔ kɛtsɔɔ nɔ koni akɛha sane, akɛkwɛ he ni akɛhã lɛ he kɛ akɛ nɔ ni akɛjie lɛ kɛ gbɛjianɔtoo he niyenii lɛ atɔ̃. Enɛ baanyɛ aha bɔ ni akɛŋmalaa he ni akɛbiɔ lɛ he sane lɛ atsake, bɔ ni akɛtoɔ nibii ni yɔɔ lɛ he akɛto he kɛ bɔ ni akɛ sɛɛ he sane awoɔ he lɛ atsake, ejaakɛ hehelɔ kɛ jɛlɔ lɛ fɛɛ kɛ shishijee gbɛi kome lɛ nɔŋŋ miikɛtsu nii yɛ maŋtsɛmɛi kɛ he ni akɛjieɔ he lɛ he. Kɛji akɛkɛ OAAA gbɛ ni akɛtsɔɔ nɔ lɛ, niyenii lɛ ji koni afee he fɛɛ he ni akɛwoɔ kɛ shika ni akɛwoɔ mli lɛ fɛɛ efee nitsumɔ wawrɔ kɛ nɔkamɔ shishijee gbɛi ni fɛɛ mɔ kɛtsɔɔ nɔ lɛ nɔ damɔ nɔ.

Kɛhaa media tɛŋ bɔfoi kɛ technology ni kɛhaa lɛ, susumɔ lɛ tsɔɔ nɔ akɛ nɔkanemɔ kɛ sane ni akɛbaa he lɛ he gbɛi ni kɛ gbɛjianɔtoo nibii kɛ programmatic nitsumɔ gbɛi lɛ tɔ̃ɔ lɛ ahe esa akɛ afee kome. OAAA etsi naakpɛɛ akɛ programmatic, jɛmɛ kɛ technology he ninaa lɛ fa babaoo yɛ bɔ ni akɛ OMLUU kplaaɔ gbɛ ahãa kɛ bɔ ni akɛtsuɔ he nii lɛ mli, tamɔ bɔ ni afee yɛ 2026 jɔq agbɛnɛ lɛ mli bii lɛ ahe nitsumɔ mli lɛ. Kɛ agbɛnɛ sane nɛɛ etsɔɔɔ nitsumɔ gbɛi ni tamɔ nɔ ni akɛma he kɛ nɔ ni akɛkɛbaa lɛ he sane pɔtɛɛ lɛ, shi nɔ ni fã shi kɛji akɛmɔ lɛ ji akɛ nɔkamɔ ni yɔɔ daa lɛ yeɔ nɔ koni system ni woɔ OMLUU nibii lɛ he jara, kɛbaa he kɛ kɛhaa lɛ afee kome.

Mɛni hewɔ enɛ he hiaa

Kɛhaaǹ business bibii kɛ microbusiness ni kɛ screen tsuɔ nii yɛ shop mli, cafe mli, clinic loo he ni akɛhaa nɔ ko lɛ, nɔkamɔ ni afee kome lɛ nyɛɔ efee akɛ ejeŋ kɛdaa beii abii he jɛlɛ kɛ he ni akɛjɛɔ lɛ, shi eha nɔ ni yɔɔ koni ahe lɛ he gbɛjianɔ. Kɛ national susumɔ tsɔɔ bɔ ni akaneɔ nɔmimɔ ko lɛ, he ni yɔɔ lɛ baanyɛ akɛwo he, akɛto he kɛ akɛwo he jara kɛ he ni mli afɔlɛ babaoo, ni enɛ baanyɛ aha he ni mli afɔlɛ aha hehelɔi bibii ni bɛ research kuw ni yɔɔ pɛ lɛ. Yɛ be mli lɛ, enɛ baanyɛ aha abɛ pɛ ni akɛ shika fioo lɛ kɛ he ni kɛ maŋtsɛmɛi ni ato lɛ atsu nii lɛ aha tɔ̃ kɛ he jɔmɔ, ni akɛkwɛ akɛ campaign lɛ kɛ he ni akɛwo shi lɛ ba.

Nɛkɛ nitsumɔ nɛɛ hu etsɔɔ gbɛjianɔtoo he mfoniri hewalɛ yɛ he fɛɛ he. Kɛ business lɛ kɛ screen kome ni yɔɔ he ni akɛjɛɔ nibii lɛ he lɛ tsuɔ nii loo kɛ eha maŋtsɛmɛi ni yɔɔ he lɛ ahe gbɛjianɔ ni da lɛ, OAAA shishijee gbɛi ni ekɛhaa nɔ lɛ nɔŋŋ ji gbɛi ni akɛtsuɔ nii — maŋtsɛmɛi ni anuɔ amɛhe shishi, be kɛ he ni sa ni ahala, kɛ shika ni akɛwoɔ mli lɛ he gbɛjianɔ kɛ nilee — kɛ baa mli. Nɔkamɔ wiemɔ ni fɛɛ mɔ kɛtsɔɔ nɔ lɛ tsakeee nibii ni kɔɔ he kɛ he ni yɔɔ lɛ he nilee, shi ehaa shishiumɔ ni hewɔ yɔɔ shishi koni akɛto nɔ akɛto kɛ akɛkase sɛɛ he nɔ ni jɛ mli ba lɛ, ni enɛ ji nɔ ni he hiaa koni akɛ nibii ni yɔɔ lɛ ato he ni ebaanyɛ. Kɛhaa nɔ ni akɛtoɔ he akɛ akɛkwɛɔ nɔ lɛ, platform ni tamɔ Topaz Media (topaz.media) lɛ ji mfoniri ni tsɔɔ publisher he gbɛ ni haa business bibioo nyɛɔ ekɛ nɔ ni yɔɔ lɛ TV nɔ eja nɔ ko sɔŋŋ kɛ he ko sɔŋŋ bɛ ni esa akɛ ekɛfata he, kɛ agbɛnɛ mɔ ko miitao ni ekadi gbɛi ni ebaanyɛ akɛ nɛkɛ shishijee gbɛi nɛɛ atsu nii yɛ nitsumɔ mli lɛ.